B2B POSITIONING + MARKETING AGENCY

Your marketing starts here: what do you offer that
your audience cannot get anywhere else?

We'll figure out your point of differentiation, the clearest, stickiest way to communicate it,
and help you take it out to the world.

Let’s Collaborate

STRATEGY + EXECUTION

Get clear on where you’re going.
Then get there fast.

Successful brands aren't born on a billboard or in a ad campaign. They start with a strong offer (product-market fit), a persuasive point-of-difference (positioning and brand strory), and a compelling persona that hooks their audience.

All this = cohesive brand system they implement on their website, ads, onboarding, emails, and every brand touchpoint in between and beyond.

So at Furrow, that's where we'll start for you.

What does this mean for you?

Crafted positioning that's aligned to where your clients are at–and where they want to go.

Compelling brand narrative, persona, and messaging that resonates with your target audience.

An optimized offer that snugly fits your clients' needs–and sidesteps objections–
so it's an easy yes.

A phenomenal on-brand user experience, so users stay, return, and refer you to their friends.

That’s strategy. And at Furrow, that’s where we start.

Things we offer:

Clarity Workshops

Go-to-market strategy

Product and Brand Strategy

Once you have a magnetic offer, assertive positioning, and cohesive brand system, there’s only one thing left to do.
Take it out to the world and own the space you want to serve.

We’ll seamlessly roll out brand assets that follow your strategy like a North Star. With everything working in one thoughtful direction, every element of your marketing will take you further and move you faster.

And that’s what Furrow’s Brand Marketing does.

Things we offer:

Brand Identity

Conversion Websites

“We're getting more leads, our prospects are more educated, and we've broken into new industries."

We've completed several projects with Rachel, and couldn't be more thrilled. While we came with high expectations given her thorough process, we were still blown away by the depth, quality, and creativity of her work. She didn’t just deliver what we wanted. She went above and beyond to really understand our business, softwares, industry, and target market inside-out, and the results have been game-changing. Our new website quickly became a key component of our sales process and growth. We're getting more leads than ever, our prospects are more educated, and we've broken into new industries. If you’re looking for someone who doesn’t do cookie-cutter, but who gets to the crux of the problem and brings positive energy to the project, hire Rachel. You’ll be happy you did.

Naftali Hellman

CEO, Terra Financial Solutions

Finance

“They bring a broad arsenal of skills to the table–it’s above and beyond anything I’ve experienced in the industry."

They have the tech experience, so they were able to quickly get a handle on our service and industry. They have the product and marketing strategy, so they were able to lead us on how to perfect our process, products, and client experience. And they have the execution chops, so they were able to seamlessly execute on the strategy with stunning results. They took us start-to-end, and each element was completed professionally and on a high-level. That combination is a very rare and powerful skill-set, and it puts them and their work in a whole different league.

Mordy Fried

CEO, Keystone Cyber Protection

Tech

"We now have precise focus and are able to move quickly and take targeted action."

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"Rachel knows what she's doing. And it's not the outstanding marketing material we walked out with. She works on and guides you through all the foundational strategy to make sure you have a strong product and offer for your target market. We now have a precise focus and are able to move quickly and take targeted actions, both internally in our product development and in our marketing efforts. And the process was smooth, and genuinely enjoyable and educational."

Esther Notis

CSO, Sharken Assessments

Tech

complete brand systems

Walk your walk. Talk your talk.
Do not veer from your path.

That's how you become the hands-down-top-choice-go-to brand for your prospects.

Marketing

It’s not enough to have a good-enough product.

Are you packaging and positioning your product so that prospects instantly see the value you offer?

Sales Enablement

Mismatched messaging is confusing– and drives prospects away.

Is your sales strategy aligned to the messaging on your website, so that your sales reps are just picking up where your website left off?

Customer Experience

It doesn’t end with marketing.

Does every brand touch point from onboarding to offboarding echo your one brand story and drive your message home?

Product Design/ Development

Your product or service fulfills the core needs of your target market–that’s why you’ve built your business.

But is your solution shaped to fit your clients’ mindset and workflow, to provide the most comfortable and intuitive user experience?

Verbal Identity

The way you sound. The personality you project. The words you use.

Is everything diligently and deliberately driving you forward?

Brand Identity

Your brand identity is that gut feel you bring when you walk in the room.

Do your visuals inspire the right feelings? Is every color, font, design concept, pixel carrying your core message?

We love complex tech and industries and we’re purpose built for it.

Bring it on. Furrow was founded for this.

Let’s Collaborate

Tech-specific

Process

Not going in circles. Not running you through a shallow process that never goes deep in enough to deliver the results you need. Our biggest strength?

Our watertight process. We’ve been optimizing, tweaking and fine-tuning it for the past 5+ years, so we can can always serve up solid results, no matter the industry or software.

We’ve done complicated. We’ve done technical. We’ve done multilayered.

Our experience with tech and SaaS brands has given us the muscle and memory to get things right, and get it right faster.

Experience

Best practice

What works for tech and SaaS may not necessarily work for commerce or creatives.

That’s why we’ve trained specifically in tech. We stay in our lane, seeing what works for brands like yours and staying up-to-date on the latest developments.

We speak these industries

And are always up to learning more.

Insurance

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Tech

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Finance

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Real Estate

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Healthcare

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FURROW FUNDAMENTALS

Great work + Great times

You need an agency that can lean into your business and solve your biggest problems to win you more prospects, leads, and clients, while making it an easy, enjoyable process.

Communication

Always know where we’re up to

Receive a project board that shows you the plan, the status, and what’s coming next. Plus regular email updates to keep you in the loop.

FURROW FUNDAMENTAL:
Communication should be easy, transparent, and consistent.

Actionable Value

Get directives that makes a bottom-line difference

Get actionable suggestions that actually make a difference (we won't waste your time–or ours–filling your google drive with pretty presentations that have no practical impact.)

FURROW FUNDAMENTAL:
Work can–and should–be joyful. And joy is seeing our work out in the wild, impacting passionate businesses like yours.

Pricing

Go into pricing with your eyes wide open

We don’t do bundles or retainers. We take a piecemeal approach to our end-to-end offer. And if we’re both happy working together, we’ll sail into the sunset.

FURROW FUNDAMENTAL:
Pricing should be clear and upfront.

Partnership

Select clients means higher-quality collaboration

We take fewer clients, and give ourselves time and space to get our hands dirty, be curious, and stay involved.

FURROW FUNDAMENTAL:
Less is more and we’re here to make a difference.

Small and swift or
massive and mighty.

Whatever your stage, we bring the clarity and execution to take you where you want to go.

3-5 years +

You’ve established a successful business, but your marketing hasn’t evolved with you. You need a new (fast) way to explain all the things you do to your target audience. (And of course, why you’re the best solution for their needs.)

0-3 years

You’ve created a product or service to fulfill a market need but you’re still unclear how to best communicate: Who are we helping and why does it work for them? Which angle will we approach from and how? Rolling out the right impression for the right people will be crucial to newer business—you’re ready to do it right from the get-go.

Not sure what your business needs?

Book a no-obligation consult

It’s not us, it’s them.

Our clients are going up. We’re here to speed up the way and smooth out the bumps.

Real Estate

Brand Strategy

Conversion Website

Terra

Goals hit:

More educated leads

Faster close rates

Break into new industries.

See the full story

Tech

Brand Strategy

Conversion Website

Keystone

Goals hit:

More educated leads

Faster close rates

Break into new industries.

See the full story

Your marketing starts here: what do you offer that your audience cannot get anywhere else?

Get clear on where you’re going. Then get there fast.

“We're getting more leads, our prospects are more educated, and we've broken into new industries."

“They bring a broad arsenal of skills to the table–it’s above and beyond anything I’ve experienced in the industry."

"We now have precise focus and are able to move quickly and take targeted action."

Walk your walk. Talk your talk.Do not veer from your path.

We love complex tech and industries and we’re purpose built for it.

We speak these industries

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Great work + Great times

Small and swift or massive and mighty.

It’s not us, it’s them.

Your marketing starts here: what do you offer that
your audience cannot get anywhere else?

Get clear on where you’re going.
Then get there fast.

Walk your walk. Talk your talk.
Do not veer from your path.

Small and swift or
massive and mighty.