Become your industries go-to
by exploiting your unbeatable different.
Our unbeatable different? That we'll help you find yours, build a brand strategy system around it, and then–and only then–take it out to the world.
Positioning that puts you in
the top 1%.
Execution that gets you there fast.
It's not a better product, killer design, or fancy website.
(I know, shocking.)
It's absolute clarity on their different, then driving it home at every brand touchpoint.
A different that:
1) they actually deliver on
2) is unique to them
3) is deeply valuable to their prospects
That's how they become their prospects' only viable option.
The problem?
Most businesses don't know their different.
Or can't quickly communicate it.
Or don't have one in the first place.
So they get stuck with well-meaning but weak messaging that sounds like everyone else.
Want to be the brand that breaks through?
We'll show you the way.
so it's an easy yes.
Take it out to the world and own the space you want to serve.
“We're getting more leads, our prospects are more educated, and we've broken into new industries."
We've completed several projects with Rachel, and couldn't be more thrilled. While we came with high expectations given her thorough process, we were still blown away by the depth, quality, and creativity of her work. She didn’t just deliver what we wanted. She went above and beyond to really understand our business, softwares, industry, and target market inside-out, and the results have been game-changing. Our new website quickly became a key component of our sales process and growth. We're getting more leads than ever, our prospects are more educated, and we've broken into new industries. If you’re looking for someone who doesn’t do cookie-cutter, but who gets to the crux of the problem and brings positive energy to the project, hire Rachel. You’ll be happy you did.
“They bring a broad arsenal of skills to the table–it’s above and beyond anything I’ve experienced in the industry."
They have the tech experience, so they were able to quickly get a handle on our service and industry. They have the product and marketing strategy, so they were able to lead us on how to perfect our process, products, and client experience. And they have the execution chops, so they were able to seamlessly execute on the strategy with stunning results. They took us start-to-end, and each element was completed professionally and on a high-level. That combination is a very rare and powerful skill-set, and it puts them and their work in a whole different league.
"We now have precise focus and are able to move quickly and take targeted action."
"Rachel knows what she's doing. And it's not the outstanding marketing material we walked out with. She works on and guides you through all the foundational strategy to make sure you have a strong product and offer for your target market. We now have a precise focus and are able to move quickly and take targeted actions, both internally in our product development and in our marketing efforts. And the process was smooth, and genuinely enjoyable and educational."
Not just positioning. Not just copy. Not just design.
We don't do strategy that sits in your google drive. We tell you how to leverage every element of your brand to consistently deliver on your different, then work with you to get the thing done.
That's how you put yourself in a class of your own.
It’s not enough to have a good-enough product.
Are you packaging and positioning your product so that prospects instantly see the value you offer?
Mismatched messaging is confusing– and drives prospects away.
Is your sales strategy aligned to the messaging on your website, so that your sales reps are just picking up where your website left off?
It doesn’t end with marketing.
Does every brand touch point from onboarding to offboarding echo your one brand story and drive your message home?
Your product or service fulfills the core needs of your target market–that’s why you’ve built your business.
But is your solution shaped to fit your clients’ mindset and workflow, to provide the most comfortable and intuitive user experience?
The way you sound. The personality you project. The words you use.
Is everything diligently and deliberately driving you forward?
Your brand identity is that gut feel you bring when you walk in the room.
Do your visuals inspire the right feelings? Is every color, font, design concept, pixel carrying your core message?
Complicated tech, industry, or systems?
Bring it on.
Furrow was founded just for you.
Not going in circles. Not running you through a shallow process that never goes deep in enough to deliver the results you need.
Our biggest strength?
Our watertight process to learn your industry. We’ve been optimizing, tweaking and fine-tuning it for the past 5+ years, so we can can always serve up solid results, no matter the industry or software.
We’ve done complicated. We’ve done technical. We’ve done multilayered.
Our experience with B2B tech, real estate, and healthcare brands has given us the muscle and memory to get things right, and get it right faster.
What works for retail and creatives may not necessarily work for B2B brands that have more moving pieces and steeper learning curve.
That’s why we work exclusively with B2B. We stay in our lane, seeing what works for brands like yours and staying up-to-date on the latest developments.
We speak these industries
And are always up to learning more.
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Great work + great times
You need an agency that can lean into your business and solve your biggest problems to win you more prospects, leads, and clients, while making it an easy, enjoyable process.
Receive a project board that shows you the plan, the status, and what’s coming next. Plus regular email updates to keep you in the loop.
FURROW FUNDAMENTAL:
Communication should be easy, transparent, and consistent.
Get actionable suggestions that actually make a difference (we won't waste your time–or ours–filling your google drive with pretty presentations that have no practical impact.)
FURROW FUNDAMENTAL:
Work can–and should–be joyful. And joy is seeing our work out in the wild, impacting passionate businesses like yours.
We don’t do bundles or retainers. We take a piecemeal approach to our end-to-end offer. And if we’re both happy working together, we’ll sail into the sunset.
FURROW FUNDAMENTAL:
Pricing should be clear and upfront.
We take fewer clients, and give ourselves time and space to get our hands dirty, be curious, and stay involved.
FURROW FUNDAMENTAL:
Less is more and we’re here to make a difference.
Small and swift or
massive and mighty.
Whatever your stage, we bring the clarity and execution to take you where you want to go.
You’ve established a successful business, but your marketing hasn’t evolved with you. You need a new (fast) way to explain all the things you do to your target audience. (And of course, why you’re the best solution for their needs.)
You’ve created a product or service to fulfill a market need but you’re still unclear how to best communicate: Who are we helping and why does it work for them? Which angle will we approach from and how? Rolling out the right impression for the right people will be crucial to newer business—you’re ready to do it right from the get-go.
It’s not us, it’s them.
Our clients are going up. We’re here to speed up the way and smooth out the bumps.
