Kickoff call with the leadership team to learn the big picture: why you launched, what your long-term vision is, and where you think you fit in.

In depth calls with key team members where we get the gritty, hands-on, front-lines perspective.

Walk-through of the ins-and-outs of your software, so we can experience it's value firsthand and help you sell it more effectively.

Probing what your target audience actually believes, feels, wants,  so we can create messaging with maximum impact.

What do actual clients say about your business? What do they love about your business offer? These interviews give us the insight, plus actual words we can use in your messaging to attract prospects just like them. (and yeah, there’s usually a surprise or two for you here).

We’ll listen and learn how your sales play out in real life, so we can map your messaging to the the flow of a natural sales call/demo.

We use real data to tell us what answers your potential clients are looking for on your website. How are they using their site? What info are they trying to find first? Where are they looking (or not looking)? If you have qualitative data set-up, we’ll find those answers here.

In-depth analysis of both your direct and indirect competitors, so we can find your unique edge, and position you most effectively in your market landscape.

What does the world say about the problems and solutions in your space? We’ll mine through things like articles, blogs, online reviews, podcasts, and listen in on platforms and groups where your target market is active to get a broad and true perspective.

We'll create a survey for an audience panel (paid-for responses for consumers in your target market) to answer specific market questions, validate a positioning angle, and learn more about your target market.

Who are you a best fit for? How do your clients and prospects describe their problem? What is important to them in a solution? What are they nervous about? Are there any other stakeholders we need to convince?

How do prospects currently solve the problem you solve? What are the pros and cons of each solution? How do you fit into the current market landscape?

Why are you the best solution to your ICP? Why should prospects choose you over any other solution? 

An organized offer structure that makes it easy for prospects to understand your services, and/or  packages that meet your prospects needs, wherever they're at.  

Tiered packages? Bundles? Freemium vs. free tier? We'll work with you to develop a pricing strategy that is both in line with your positioning, and profitable.

It's all in the details. How can we perfect your offer and process to make your client experience an easy and delightful one?

The why behind your brand–what are you here to change or add to the industry? What do you want everyone to know about you?

The one thing you want prospects to know they'll get when working with you.

Your values are our brand pillars, and create the guidelines for your offer, brand voice, and visual identity.

Distill all the above into clear, practical archetypes to define your brand, and make it easier to execute on.

Here’s where we’ll share our thoughts - and you’ll share yours. We’ll discuss, dissect, and discover a clear plan to hit the ground rolling.

Adjusting the strategy as necessary to reflect your feedback, so you have a clear direction forward.

Get a beautifully designed, easy to follow Brand Guide PDF.

All the brand fundamentals of the guide on one page that you/your team can print it, post it, and refer to it in a snap.