“We offer so many services, but we didn't have a cohesive way to present everything we offer, and our brand didn’t reflect the credibility or value we actually bring to the table.”
Two primary goals:
1) VisionRE offers a wide range of services tailored to different audiences, each with unique needs and goals. How do we streamline and organize these offerings into a clear structure that quickly communicates their value?
2) There are cheaper (and less effective) ways to get due diligence done. How do convey VisionRE's value while justifying the premium price point?
Furrow
VisionRE
- Leadership Call, to understand the backstory, market perspective, and vision for the future
- Service and deliverable walkthroughs, to learn how each service works, who it's best for, and what deliverables are included
- Competitive Analysis of like-minded businesses to see what other solutions our prospects have, and how to position ourselves as the superior solution
- Customer interviews and surveys nailed their positioning, and gave us lots of social proof to work with
- Intensive industry research + target market research to master the industry lingo and nuances, so we can could write the detailed copy this project and industry demands
POSITIONING
The Big Idea: CRE requires expert–but objective–hands in your corner.
Positioning: We'll give you the whole truth of the deal.
Unlike every other solution, they work *only for you* (no cuts, kickbacks, or commissions!) and will dig in and tell you the truth of the deal/property/project–even when you don't want to hear it. They are also insanely passionate about what they do, and I really wanted that to come through in the website. (And was nice to see their clients share the same level of passion for them in the interviews and surverys.)
PRODUCT
We restructured their offer into a clear, audience-first system that's built for how clients actually buy.
PERSONA
A sharp, no-nonsense, battle-tested guide who has your back and will drive your forward. Fast.
Voice: Big, bold, no-nonsense, no-beating-around-the-bush brand voice–the exact same vibes of what they sound like in real life
Design: Clean, fresh, funky-but-still-corporate design concept with lots of team and office space photo shoot to counter the "tough-talk" voice and reflect their personability. (NO stock photos of commercial buildings for this brand!)
“We were nervous it would be a painful process because our industry is so niche, but it was surprisingly smooth. Racheliwas intuitive and independent. She went the extra mile to understand our business inside-out, and when the copy came in, we were blown away by how quickly and accurately she nailed it.”
A home page that positions them as an undisputed industry leader
Break down each service on targeted pages to back-up our claims and justify our price to educated prospect
Showcase heavy social proof to amplify authority and trust
- Hero section that spells out exactly what makes them different + loads of social proof in the background pulled from their client survey
- Direct, no beating-around-the–bush content and voice
- Overwhelming social proof builds instant trust and authority
- Embedded sample due diligence reports that show prospects exactly what they'll get–and makes the value instantly clear
- Editable, playable underwriting doc that not only shows value, but allows propsects to experience it
- Organized offer structure that covers all their services and is easy to process
- Robust case studies for different client and property types
“Our work with her sharpened every part of our business—branding, messaging, deliverables, even our offer structure. I love telling people to check out our website—everything they need is there, and we reference it constantly. The clarity we gained continues to elevate everything we do.”
